KIA partnered with Innocean and Thinkingbox to create this projection mapping ad campaign in late 2016. 3 different car models were placed inside these large red cubes and installed in high pedestrain traffic locations in Vancouver, Montreal and Toronto.

As Content Project Lead my primary tasks included:

Working with the clients to storyboard 6 unique pieces of content.
Vetting and hiring a small team of freelancers to assist with vast amount of production work required.
Creating a technical production pipeline using Maya
Supervising artists from a creative and scheduling standpoint
Creating Motion Graphics

For the Sportage, Kia wanted to show the evolution of the car from drawing room to showroom. Here is a video of the experience itself, along with a sneak peak of the animated textures that got wrapped onto the surfaces of the car and the cube.

Kia Soul

Kia Forte

Software Stack:

Maya
Adobe Suite